Amazon’s strategy with its Kindle e-readers and tablets has always been pretty clear: bring in more customers, even at a loss, so long as They partake of the online retailer’s panoply of services, from e-books to streaming movies, According To TIME.
Unlike rival Apple, Which sells its devices at a premium, Amazon has seemed more or less happy to break even or lose money on its devices. Now, a report based on research by Consumer Intelligent Research Partners (CIRP) shows how shrewd That strategy May be.
CIRP SURVEYED 300 US-based Amazon customers over a period of three months this case. Based on the results, the firm estimates That Kindle owners spent about $ 1.233 per year on the site, Compared with $ 790 for Amazon members who do not own one. In otherwords, Amazon members with Kindles spent $ 443 more annually, TIME reports. H / T: NewserSee this story on business . time.com
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