Kindle device owners spend 55% more every year with Amazon, new study finds - Geekwire

December 13, 2013 at 7:50 am village Todd Bishop

Jeff Bezos Says That Amazon wants to make money When Kindle owners use Their devices to consume media and make purchases, note When They buy the devices in the firstplace.

And the strategy Appears to be working, at least to some extents, According To New estimate from market research firm Consumer Intelligence Research Partners.

Owners of Kindle e-readers and tablets in the U.S. spent an average of $ 1.233 / year, about 55 percent more than the average of $ 790/year spent by Amazon customers who do not own Kindle devices, According To the results of the research firm’s survey. The Increased spending Primarily results from a higher frequency of purchases.

The survey of Amazon customers in the U.S. found That about 40 percent own a Kindle device, and 9 percent own both a Kindle Fire and a Kindle e-reader.

Amazon.com is notoriously secretive about the number of Kindle tablets and e-readers it sells, but based on the U.S. survey, the research firm estimates That Amazon’s installed base is currently 20.5 million e-readers and tablets.