According To New Research data from Flurry Analytics, activa tion of new Kindle devices far exceeded the numbers it saw EARLIER in the month, showing That’s Kindle devices are hot sellers Particularly During The holidays for Amazon.
Flurry found That, overall, there was a 63 percent bump in device activa tion on Christmas Day Compared to any other day During the first three weeks of December. Kindle activa tion were up 24x a regular day in December, while activa tion for Apple, Samsung, and Acer tablets were up just a hair.
“For the past three years, Amazon has been the brand of device That has experienced Unmatched bump in Christmas activa tion Compared to its normal level of activa tion,” Flurry Analytics said. “We believe the price, business model, target market, and form factor all Contribute to the big boost in Kindle activa tion at Christmas relative to other times of the year. “
Acer, Which overpriced saw a bump Greater than Samsung and Apple, likely saw success Because of its low price points, Flurry explained. Samsung and Apple’s activa tion were not up as much because “Their baseline level of activa tion is so large thateven a doubling of daily activa tion on Christmas (1.9x for samsung and 2.3x for Apple this year) represents a large number of devices,” flurry explained. In otherwords, Apple and Samsung tablets are always selling tons of tablets, so it’s nearly impossible for Their figures to bump as much as Amazon’s.
Despite the bump for everyone on Christmas day, Flurry Analytics says thatthis year’s Increase does not compare to previous years. Amazon’s activa tion were up 24x in 2013, but in 2011 activa tion Increased by 41x.
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