In an interview with Sina Technology , Bai Declined to disc lose actual sales figures, but Revealed That The Kindle’s business model had been “profitable,” Although sales in China were obviously smaller than Amazon’s success in other regions , Particularly the United States.
Bai added That Amazon’s international success had been the result of slow but consistent growth, and the company was prepared to follow a similar strategy to make inroads into the Chinese market to Eventually “build an ecosystem around reading and cultivate a habitual use of Kindle products. “
Bai cited localization, a good relationship with local Chinese publishers and the Kindle Fire’s availability to download Android apps as main Reasons for the device’s current success in China.
He added That the Chinese Kindle store would continue to grow, with a projected offering of over 100,000 titles available in 2014.
The mobile reading market in China was worth about 5.6 billion yuan (HK $ 7 billion) in 2012, but easy access to downloadable books on illegal sharing websites Continues to remainings a challenge for Amazon and other e-book providers.
A 2012 Survey Conducted by The China Press and Publication Mail Revealed That 49 percent of female readers, Which make up a large portion of China’s e-reader market, were unwilling to pay for e-books if They could be found for free online.
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