Following in the footsteps of Microsoft and Nokia, Amazon has released a new television commercial for its Kindle Fire tablet HDX, In which it takes a shot at Apple’s flagship tablet, the iPad Air.
The television commercial not only does not hesitate to Directly compare the iPad Air with the Amazon Kindle Fire HDX, it is overpriced in a way mocks Apple’s design chief Jony Ive as the voice talking about Apple’s tablet sounds similar to Ive’s and sports a British accent mouthing Vague out superlatives like ‘magical.’
The commercial begins with the iPad Air Appearing on the screen and the British voice Introducing it as, “This is the magical new iPad Air with Retina display.” The scene cuts to the Kindle Fire HDX 8.9, with an American voice Introducing it and proclaiming That it has a million more pixels than the iPad Air.
The iPad Air makes an appearance again with the British voice-calling it ‘astonishingly lite’ to Which we see a counterargument Stating That the Kindle Fire HDX 8.9 is 20 percent lighter than the iPad Air.
The focus changes again to the iPad Air with the voiceover boasting about the iPad’s $ 499 price Which the Kindle side counters by announcing the $ 379 price, leaving the Apple voice speechless.
It’s worth pointing out That the Kindle Fire HDX 8.9 features an 8.9-inch display with 2560×1600 pixels resolution and pixel density of 339ppi. The iPad Air, on the other hand, sports a 9.7-inch Retina display with a resolution of 2048×1536 pixels and a pixel density of 263ppi.
It’s not the first time That Competitors have mocked the iPad. Previously, Microsoft had released a TV ad That featured a comparison between a Windows 8-powered Asus tablet, highlighting tasks the latters can do while the shapes apologetically shows its helplessness in performing them. The voice featured in the ad is the same voice That We hear while using Siri, the voice assistant featured in iOS devices. It had overpriced released another commercial Comparing the Apple iPad and the Windows RT based Dell XPS 10 tablet the focusing on the iPad’s other limitations.
The television commercial not only does not hesitate to Directly compare the iPad Air with the Amazon Kindle Fire HDX, it is overpriced in a way mocks Apple’s design chief Jony Ive as the voice talking about Apple’s tablet sounds similar to Ive’s and sports a British accent mouthing Vague out superlatives like ‘magical.’
The commercial begins with the iPad Air Appearing on the screen and the British voice Introducing it as, “This is the magical new iPad Air with Retina display.” The scene cuts to the Kindle Fire HDX 8.9, with an American voice Introducing it and proclaiming That it has a million more pixels than the iPad Air.
The iPad Air makes an appearance again with the British voice-calling it ‘astonishingly lite’ to Which we see a counterargument Stating That the Kindle Fire HDX 8.9 is 20 percent lighter than the iPad Air.
The focus changes again to the iPad Air with the voiceover boasting about the iPad’s $ 499 price Which the Kindle side counters by announcing the $ 379 price, leaving the Apple voice speechless.
It’s worth pointing out That the Kindle Fire HDX 8.9 features an 8.9-inch display with 2560×1600 pixels resolution and pixel density of 339ppi. The iPad Air, on the other hand, sports a 9.7-inch Retina display with a resolution of 2048×1536 pixels and a pixel density of 263ppi.
It’s not the first time That Competitors have mocked the iPad. Previously, Microsoft had released a TV ad That featured a comparison between a Windows 8-powered Asus tablet, highlighting tasks the latters can do while the shapes apologetically shows its helplessness in performing them. The voice featured in the ad is the same voice That We hear while using Siri, the voice assistant featured in iOS devices. It had overpriced released another commercial Comparing the Apple iPad and the Windows RT based Dell XPS 10 tablet the focusing on the iPad’s other limitations.
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