The device will run on the Jelly Bean version of Android’s operating system, and offering 9.5 hours of battery life. Tesco will preload it apps Such as YouTube, and has built bespoke versions of its Existing digital services Such as Blinkbox for film and music as well as its family-focused free service Clubcard TV. It is available in four colors and includes 16GB of storage, expandable to 48GB.
The low-cost strategy Reflects Tesco’s approach in other areas, but overpriced plaster it in direct competition with Amazon, Whose Kindle and Kindle Fire devices havebeen sold at cost to Encourage online shopping. Tesco said it had designed the device itself rather than white-labeling a product made by another manufacturer.
Although tablets have seen a surge in popularity since the launch of Apple’s iPad, Tesco pointed to Ofcom figures suggesting That three-quarters of Households do not yet own one of Their Own. The supermarket will Promote the devices as ideal for pensioners as well as families.
In a statement, the company’s chief executive, Philip Clarke, said “Hudl is a colorful, accessible tablet for the whole family to enjoy. The first stage in our tablet offering, it’s convenient, integrated and easy-to-use with no compromise on spec. Customers are quite rightly very discerning about the technology They buy so we knew we had to be competitive on all fronts. “
“Being online is an Increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK. The digital revolution Should be for the many, not for the few. “
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