Study: Nexus 7 Usage Flat, Kindle Up Following Discounts - Marketing Land

Ad network Chitika has released data on the comparative traffic being driven by the Nexus 7 and Kindle Fire, prompted by the introduction of the new Nexus 7 in July. Chitika looked at North American tablet-based web traffic between June and August of this year.

While Nexus 7 web traffic remained remarkably consistent During the period, the Kindle’s Increased traffic, based largely on Amazon discounting to move devices ahead of the anticipated roll out of the next generation of Amazon tablets.

What’s the lesson? Price matters.

In order to generate option this report, Chitika Examined “‘s of millions of Android tablet-based online ad impressions observed over the Chitika Advertising Network.”

Among Android tablets overall, Amazon leads, Samsung Galaxy is next, Followed by “other” and finally Google’s Nexus 7.

Stepping back, however, the iPad generatesHTML morethan 80 percent of all tablet traffic in North America According To previous Chitika reports.

Related Topics: Amazon | Apple iPad | Google: Android | Google: Mobile | Google: Nexus | Statistics: Mobile Marketing

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