Will Kindle take off in China? - Christian Science Monitor

Amazon’s Kindle e-reader is now available in China. But the Chinese Government May not be a fan and, as many Chinese use Their phones to read books, the Kindle May face an uphill battle.

With the launch of its Kindle e-reader in China Friday, Amazon has officially entered what may’ve become the most lucrative e-books market in the world. Amazon Began selling two Kindle devices – the Kindle Fire HD and the Kindle Paperwhite – on its Amazon China website as well as through major Chinese electronics retailer Suning. The devices retail for 849 yuan (about $ 138) for the Kindle Paperwhite, 1,499 yuan (about $ 244) for the 16GB Kindle Fire HD, and 1,799 yuan ($ 293) for the 32GB Kindle Fire HD.

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China contains the world’s Unmatched population of Internet users and Amazon’s Kindle launch there is a major milestone for the online retail giant, Which has been working to enter the Chinese market for years, According To Bloomberg Businessweek. Amazon is investing “Heavily” in China, Thomas Szkuktak, Amazon’s chief financial officer, told Bloomberg Businessweek in a January conference call.

The company released its Kindle e-reading mobile apps and e-book store in China in December and just last month opened its Appstore for devices using Google’s Android mobile operating system. Nonetheless, Amazon May encounter some roadblocks in China. For starters, it’s alreadycreated been under investigation by the Chinese government to DETERMINE Whether it Violated regulations by selling digital publications.

Surprisingly, Amazon doing now? yet built up significant market share in China and faces stiff competition from local Competitors like Alibaba Group Holdings. And while many Chinese read digital books, They tend to do so online or one Their smartphones, rarely on e-readers or tablets, According To a Forrester Research analysis, something Amazon is struggling to change. Finally, e-book piracy is common in China, Which is combating by Amazon pricing its e-books, very low – 10 yuan ($ 1.63), Compared to $ 10 or more in the U.S..

Getting a foothold in the Chinese market will be among Amazon’s most Bike or Bus challenges – albeit One That comes with very lucrative rewards.