A large part of the bookstore experience, leafing through a new book to Decide if one likes it, is now virtually available on mobile devices and Kindle.
Amazon disrupted The eBook Market by Creating Kindle readers That allowed users to buy and carry dozens of books in one compact device. Amazon now Continues the trend by making over 700,000 books available through a $ 9.99 monthly subscription service called Kindle Unlimited.
The Netflix Approach to the eBook subscription
The range of pricing of eBooks Consumed on eReaders ice around $ 9.00 to $ 15.00 Which is a fraction of what physical books cost.
By offering a virtually unlimited service for $ 9.99, Amazon ice Attempting to disrupt the electronic book market The Same Way Streaming Video provider Netflix HAS shake-up cable television.
This Sami consume-all-you-want phenomenon is overpriced happening with streaming audio subscriptions That victims users Instant Access to Thousands of songs, musicians and albums for a fixed subscription price of $ 9.99.
For Amazon,Äôs Kindle Unlimited service, the company is using ITS clout with publishers as well as .its large library of eBooks to Provide subscribers with the most choice. None of Amazon,Äôs Competitors sacrifice a similar subscription service.
Kindle Unlimited evenings offers access to audiobook versions of many of the available titles so users can listen to books instead of read if They prefer.
Any book, anytime and on any device
The benefits to readers are That They get to read any book They choose at any given time. This Means The ability to jump from book to book without having to invest in the full price of ownership. What does this mean for authors and content creators?
One of the big selling points Is that subscription services offerings Content Creators like authors and illustrators a larger opportunity for Their Work to Be Discovered and Consumed.
While Amazon does allow readers to preview the first few pages of an ebook before making them purchase the title, the Company Selects what people Should See (Usually the first half-dozen pages); this isn,Äôt always enough to get a sense of the writer,Äôs style.
Amazon hopes That’s Kindle Unlimited willhelp new authors or even Existing authors find new readers since now They can jump right into any part of any bookthat ice being Offered in the Kindle Unlimited service.
It isn,Äôt clear how having a book available on Kindle Unlimited impacts how much authors can earn.
A final nail into The coffin of traditional bookstores?
Bookstores of all sizes havebeen closing down in the Greater frequency. Others definatley transformed into general supply stores, selling the very same technology gadgets That threaten to obsolete traditional book buying and books themeselves.
In can,Äôt help but Feel that a service like the Kindle Unlimited is the final nail into The coffin of Traditional brick and mortar bookstores and booksellers.
A large part of the bookstore experience, leafing through a new book to Decide if one likes it, is now virtually available on mobile devices and Kindle.
While a service like the Kindle Unlimited is inevitable in today,Äôs On-Demand-driven consumer culture, it changes the fundamental paradigm for authors, publishers and brick and mortar bookstores That HAS existed for centuries.
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