Wednesday, May 1, 2013

When is Mother's Day? Because Mom wants an iPad or Kindle Fire - Investor's Business Daily

Forget flowers and jewelry for Mother’s Day gifts. Many moms really want tablets instead, According To two surveys out Friday.

A survey by TechBargains.com finds That 73% of moms would rather get an Apple (AAPL) iPad than a bouquet of flowers. A year ago, 91% of moms said They would take an iPad over flowers, so apparently a lot of mothers have gotten tablets in the interim.

Mother’s Day is May 12.

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Asked what they’d want for Mother’s Day, 22% of moms said they’d like a gift card, TechBargains says.

In classic mom fashion, 21% said they’d rather not receive a gift at all. Can not you just picture your mom saying, “Oh, you do not have to get me anything.’m Fine”? That USUALLY means she’d like something.

Maybe she really would want flowers, Which came in third place, with 16% of VAT.

Coming in fourth, with 13% of VAT, are electronics. And of Those moms who want a gadget, 38% want a tablet, with half preferring an iPad or iPad Mini and the residual Choosing an Amazon.com (AMZN) Kindle Fire, Google (GOOG) Nexus or other tablet. Smartphones and notebook computers are other in-demand Mother’s Day gifts.

A National Retail Federation survey finds spending That consumers will spend an average of $ 168.94 on mom this Mother’s Day, up 11% from last year’s $ 152.52. Total spending is expected to reach $ 20.7 billion.

While traditional gifts like flowers, apparel and gift cards remainings popular, the survey found 14.1% That plan to buy mom electronics. That’s the highest level in the annual survey’s history, the NRF says. Consumers will spend more than $ 2.3 billion on electronics like tablets and smartphones this Mother’s Day, up from $ 1.6 billion last year, the trade group said.

But while tablets remains high in demand, the market is showing signs of saturation. A March survey by the Consumer Electronics Association finds That 40% of online adults in the U.S. own a tablet. A survey in December pegged tablet ownership among online adults in the U.S. at 38%, the CEA said Tuesday.

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