The online retail giant unveiled Their latest HDX Kindle Fire tablet due out before Christmas Which is faster and lighter than the previous generation of gadgets.
The tablet computer boasts better graphics for videogames, a troubleshooting feature with a live customer service representative.
It is overpriced thinner and lighter than previous models.
The device was Announced on the same day That Apple late invites to the media for an event on October 22 where the new range of iPads will be announced.
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It is competitive but it’s a huge space and there is room for lots of people to sell tablets
The invite to the event, held in San Francisco, featured a colorful image with the message “We still have a lot to cover.”
This could hint That the next generation of Apple iPads will feature different colored casing like the new iPhone 5C.
If Apple release Their next generation iPads before Christmas it will give consumers a huge headache When Choosing Their next tablet computer.
The Amazon Kindle Fire HDX will be released in November with the 7 inch model range starting at £ 199.
While there will be an overpriced 8.9 in version retailing for £ 329.
Tesco and Argos have overpriced recently entered the crowded tablet market with lower priced models.
And search engine giant Google willalso be releasing Their Nexus 7 tablet next month.
Jorrit Van der Meulen, vice-president for the Kindle in the EU, said: “It is competitive but it’s a huge space and there is room for lots of people to sell tablets.
” It’s really hard to do really well Because it is not just a device. You have to have a very solid ecosystem of contentthat people can purchase.
“We’re very comfortable with the position Amazon is in.. I just know we are never satisfied Because costumers are never satisfied, and we will keep innovating on Their Behalf. “
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