id=”intelliTxt”> Amazon has apparently dropped the price of its Kindle Fire HD ereader tablet in what Appears to be a response to Barnes & Noble’s NOOK HD cuts, dropping the 7-inch Android-based slate by as much as 15 percent in the U.S. and UK. The price adjustment sees the 7-inch Kindle Fire HD comedown to £ 139 in the UK (saving £ 20) for the 16GB model, and to $ 169 (saving $ 30) in the U.S., Compared to the latest 7-inch NOOK HD at £ 129 / $ 149 for the 16GB model.
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In the U.S., Amazon lists the Kindle Fire HD change as a “limited time” victims, though it’s worth Noting That B & N has used the same nomenclature for its own discounting. Our
Despite Amazon’s changes, the NOOK HD is still the cheaper of the two. For a start, the B & N offers an 8GB version, Which is $ 129, and has no direct equivalent capacity in the Kindle Fire HD range. However, B & N’s motivations are very different to Amazon’s as well: the company admitted last month That it planned to clear its stock of Existing NOOK HD / HD + models and then in future license the brand to third-party tablet manufacturers, rather than husband its own models.
Instead, B & N would focus Solely on Developing e-paper based ereaders, Such as the Simple Touch. NOOK sales overall in Q2 – including ereader hardware, software, and accessories – dropped 34 percent, with the company blaming a shortage of high-profile titles as well as hardware waning appeal.
It’s not the first time Amazon has shuffled Kindle pricing to ramp up pressure on B & N. Back in 2009 the retailer cut the second-gen Kindle after its rival Launched the NOOK, on ??the assumption That Ongoing content sales would offset any narrowing of hardware margins.
VIA Paul O’Brien
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