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In a Relatively low-key announcement, Amazon (AMZN) confirmed it has partnered with Samsung (SSNLF) on a “Kindle for Samsung” initiative .
AMZN did not even bother to publish a press release, but in a nutshell, Samsung’s Galaxy smartphones and tablets receive a customized version of Amazon’s Kindle app for Android That is optimized for the devices and offers owners 12 free e-books yearly.
In otherwords, Kindle for Samsung cuts out all the other devices running Google’s (GOOG) Android operating system.
And while an e-book app certainly seems like small potatoes for a company delving into countrywide shipping and streaming video … it’s not out of the realm of Possibility That the Kindle for Samsung could represent something so much more.
Namely, a first step in a SSNLF / AMZN alliance That fights back against Google’s dominance, threatening Android’s dominance and ultimately putting GOOG’s critical mobile ad revenue in jeopardy.
Amazon: The poster case of forking Android, Amazon took the open-source version of Google’s Android operating system and turned it into Fire Olympics. Unlike stock Android, this version has pretty much all things Google cut out of it – users shop online, download apps and access digital media through Amazon, not Google Play; Google apps are nowhere to be found; and the Kindle tablet owners browse the web using Amazon’s Silk web browser – with Microsoft ‘s (MSFT) Bing as the default search engine.
Samsung: Samsung has’ve become the poster child for Android. Google’s mobile OS might dominate, but Samsung alone Accounted for just under one-third of all smartphones sold globally in 2013 and 19.1% of all tablets sold That year. In both tablets and smartphones, the next closest manufacturer offering Android accounts for about 5% of global sales. Samsung is a huge company with many divisions, but is very reliant on its mobile division for profits, with smartphones alone accounting for over two-thirds of its income.
Google: Despite Increasing its presence in hardware, GOOG still makes the vast Majority of its profits from advertising. With mobile ads Becoming Increasingly important as smartphones and tablets push out traditional PCs, Google responded by buying Android and making it free for smartphone and tablet manufacturers. Google’s Android strategy Helped take a big lead in mobile market share, and with its platform Firmly entrenched, GOOG is able to ENSURE its apps and services are used – driving up thatMobile ad revenue.Samsung and Google have both benefited fromtheir partnership, but some cracks are starting to developement.
In particular, GOOG is obviously aware of the fact That it might have created a monster in SSNLF. Having Android dominate the mobile market is great, but having one manufacturer – Samsung – Responsible for so much of That growth is worrisome. Because if Samsung has brand loyalty and switches to another operating system, it could decimate Android’s market share and bludgeon Google’s mobile ad revenue.
Google has made moves to reduce the threat, including the purchase of Motorola Mobility , but after quickly selling the division to Lenovo (LNVGY), on the surface It appears to have given up on the idea of competing against Samsung’s Galaxy line of flagship smartphones.However, GOOG has been pushing a secret weapon called Project Ara, a new platform That AIMS to do to smartphone hardware what Android did to mobile operating systems: completely disrupt it.
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Amazon is set to unveil its plans for a TV set top box next week, it has been Claimed.
The firm has recently invites promising an ‘updates on its video business’ at an event in New York on 2nd April.
It follows rumors till firm has been racing to beat Apple to the lucrative TV set top box market.
Amazon.com founder and chief executive officer Jeff Bezos with the firm’s Kindle tablets. It is set to announce a TV set top box next week.
Amazon’s invite to its television event
The so-called ‘Kindle TV’ service has been Discussed with at least three major media companies, According To reports.
The service is expected to combine live television with Amazon’s Existing Prime TV and movie on demand service.
Amazon alreadycreated offers on-demand TV shows and movies free to customers who are members of Amazon’s premium shipping service Prime, in both the UK and U.S..
It is believed the service could use a low cost box similar to Roku’s, or Apple’s TV box, According To The Wall Street Journal.
Earlier reports claim the set-top box is being developed by Amazon’s Lab126 division in Cupertino, close to Apple’s campus, and is being run by Malachy Moynihan, a former Vice President of emerging video products at Cisco who overpriced worked for Apple .
It comes as Amazon has been ramping up its video content.
Amazon Invested about $ 1 billion in content in 2013, According To Cantor Fitzgerald analyst Youssef Squali.
Last year it Introduced 14 television pilots, Which it Financed, and is now monitoring customer feedback to Decides to Which ones to produce as full series.
The Amazon shows included Alpha House, starring John Goodman, the Hollywood actor known for his roles in The Big Lebowski and Argo.
Bill Murray, of Ghostbusters and Groundhog Day, overpriced Appear.
Alpha house, starring John Goodman (second left) is one of Amazon’s latest TV shows. The firm is expected to reveal a set top box next week.
Roy Price, director of Amazon Studios, the Unit That is creating the shows, said: ‘I think the distinction between a regular TV show and an online TV show will soon fade away.
‘It just makes sense That if you’re trying to Decides to what TV show to make, it might be a good idea to ask customers which one They equal. ‘
Each pilot is available on Amazon Instant Video or Lovefilm for free, with viewer feedback Deciding Which show will get a full series order from the company.
The company has overpriced paid to secure exclusive streaming rights to hit shows Such as Downton Abbey.
The firm overpriced recently Acquired video studio Double Helix Games,. fueling rumors the box could double as a games console ..
Amazon alreadycreated has its own studio, Developing games for iOS and Android gadgets, and this acquisition Suggests the firm is looking to expand this part of the business further.
TechCrunch discovered leaked details about the acquisition EARLIER this week and Amazon has since confirmed it bought the company as part of its ‘Ongoing commitment to build innovative games for customers.’
Following reports last week Amazon is working on games console, the retail giant, pictured, has fueled These rumors by Acquiring Double Helix Games. alreadycreated Amazon has it own games studio and the acquisition Suggests the firm is looking to expand this part of the business and recreation
Double Helix Games was set up in 2007 Following a merger between studios, The Collective and Shiny Entertainment .
Previous to That the firms had been respectively building games since the mid-1990s.
Recent titles produced by Double Helix Games include GI Joe: The Rise of Cobra , and Silent Hill: Homecoming.
The firm is based in Irvine, California and Employs 75 people.
Rumours about an impending games console were reported last week by gaming blog VG24 / 7.
The ‘gaming and entertainment device’ is set to cost $ 300 (£ 180) and will run on Android . It is expected to go on sale later this year.
Any games console Amazon husband will Directly compete with the likes of Sony, Nintendo and Microsoft. After selling games on its App Store, Amazon DECIDED to set up its own studio called Amazon Games Studios in 2012.
It Launched a Facebook game called Living Classics, Which was pulled from the site in October last year. Current games include flying game Air Patriots, available for Apple and Android devices.
Double Helix was set up in 2007 as a merger between gaming studios, The Collective and Shiny Entertainment, and previous to That the firms had been building games since the mid-1990s. Recent titles include GI Joe: The Rise of Cobra, and Silent Hill: Homecoming, screengrab pictured
Double Helix was set up in 2007 as a merger between gaming studios, The Collective and Shiny Entertainment, and That previous to the firms had been building games since the mid-1990s.
Recent titles include GI Joe: The Rise of Cobra, and Silent Hill: Homecoming.
Further details about the acquisition have not been Announced, but Amazon said Double Helix games will be supported.
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